NIKE / Future of Running

The Challenge:

Looking to build a roadmap towards the year 2020 and beyond Nike hired us to uncover early trends, cultural shifts, and technologies and then paint a picture of what running would look like in 2020. 

What we did: 

Mapped trends which might influence running as well as services which would be ubiquitous in the year 2020. We applied these potential factors to a week in the life of a runner and brought to life how running would change, how the runners life would change, and most importantly how Nike would have to change to serve these future needs. 

The future vision was brought to life through a future issue of New York Magazine.