MINI / Service & Product

The Challenge:

Explore the future vision for car ownership. New ownership models, services, and products were brought to life through mock ups, user journey and video. 

What we did: 

Leaned into pain points associated with car purchasing and ownership. We brought this to life by designing products & services to facilitate the entire driver journey.  

 

Early sketches/wireframes

Early sketches/wireframes

Mock ups of a car financing tool 


Driver journey showing how ideas apply to the live of a MINI driver.