NIKE / 1:1 Customization Service
Nike was looking to design a 1:1 customization service where a consumer would receive expert guidance in their quest to design a fully customized shoe.
What we did:
Research Phase: A deep dive into what makes a customization service meaningful and other factors such as location, staff, preparation and fulfillment.
Design Phase: Where we took our learnings and designed a service to deliver a realistic and compelling experience for consumers.
Pilot Phase: Prototyped an experience to take 12 consumers through. The fidelity of parts of the experience varied but consumers were able to go through the entire experience, from onboarding to receiving their customized shoe.