NIKE / Space & Service Design

The Challenge:

Nike was building a dedicated HQ in NYC for the first time. We were tasked with creating meaningful experiences within the space which connected employees to one another, to the city, and to the brand.   

What we did: 

Worked with teams of architects, employees, and designers to understand the issues with the current office and the challenges of operating a local Nike office in NYC.

We designed a number of office elements which included:

  • Spaces to connect employees
  • An app to connect employees to the city and to one another
  • Experiences to connect NYC to the Beaverton HQ
 

A daily news feed to keep employees up to date on everything relevant related to culture, NYC, and Nike. 

A daily news feed to keep employees up to date on everything relevant related to culture, NYC, and Nike. 


A clientelling tool to ensure reception could appropriately welcome guests and VIPs.

A clientelling tool to ensure reception could appropriately welcome guests and VIPs.


Food programming options which is designed to accommodate rising chefs to showcase their cuisine to employees. 

Food programming options which is designed to accommodate rising chefs to showcase their cuisine to employees. 


Connecting the NYC office to Beaverton through a live stream to easily facilitate casual meetings and a sense of connection between offices. 

Connecting the NYC office to Beaverton through a live stream to easily facilitate casual meetings and a sense of connection between offices.