SANOFI / Medical Device Packaging

The Challenge:

Design packaging for a new to market psoriasis medication. Packaging would need to help with instruction, injection, and disposal.  

What we did: 

Immersed ourselves in the lives of patients who use injectables to understand their pain points and what "hacks" they used in their medical routines.

After identifying design principles and areas of opportunity we worked with a packaging designer to create an innovative set of potential packaging options which were tested with consumers to refine and ultimately take to market.

 

Focus areas based off of immersion with injectable users. 

Focus areas based off of immersion with injectable users. 


One concept with key features to facilitate preparation, injection, and disposal. 

One concept with key features to facilitate preparation, injection, and disposal. 


A full set of design options to test with consumers. 

A full set of design options to test with consumers.