NIKE / Customization Marketplace
Test the concept of a sneaker marketplace where influencers, artists, designers and fans of the brand could sell their original designs. The learnings from this test would evolve into a larger platform and eventually be a new vertical for Nike.
What we did:
Designed, built and tested an off-platform marketplace in 5 weeks. The initial site did over $10k in sales over the course of 5 days featuring 5 designers, each with a unique POV.
See the latest site here: http://sneaker-lab.com/