NIKE / Usability Testing

The Challenge:

Create, validate and refine various components of the Nike.com overhaul. Tasks included defining the content components for product detail pages, apps, and customization tools. 

What we did: 

We utilize various methods to better understand, design and test a digital experience. These methods include:

Card sorting: take the tech out of it and simply allow consumers to tell you which content (images, copy, video) would help them make purchasing decisions. 

Usability testing: observing consumers' experience with a digital experience. After observations we look to explore what were the areas of poor performance, areas of delight, and potential enhancements for subsequent experiences. 

 

A consumer determining which pieces of content would be most helpful on a mobile product page. 

A consumer determining which pieces of content would be most helpful on a mobile product page. 


Observing a consumer navigate a prototype Nike.com experience.

Observing a consumer navigate a prototype Nike.com experience.